How Generative AI Is Transforming Retail and E-Commerce

A Generative AI Playbook for Retail and E-Commerce

Retail is at a critical inflection point as generative AI reshapes how brands sell, personalize, and operate at scale. From AI-powered sales assistants and immersive shopping journeys to predictive inventory and smarter merchandising, AI is moving beyond experimentation into core execution. This eBook explores how retail and e-commerce leaders can apply generative AI to drive growth, improve efficiency, and create differentiated customer experiences while adopting AI responsibly and preparing for the future of digital retail.

A-Generative-AI-PLAYBOOK-for-Retail-and-E-Commerce

    Inside the eBook

    • Why generative AI is becoming a core driver of retail growth
    • AI-led personalization and next-generation shopping experiences
    • Virtual assistants, try-ons, and AI-powered product innovation
    • Smarter inventory planning using predictive AI insights
    • Ethics, trust, and responsible AI adoption in retail
    • The future of generative AI in retail and e-commerce